Ogilvi David Biography

Born on June 23 in West Horsley, England. His parents were immigrants from Scotland. In the family, David was a youngest child. In the year, D. Ogilva entered the University of Oxford, but he failed to get a higher education. The formation of Ogilvi as an advertiser of his career began in one of the small restaurants of Paris, where he worked as an assistant cook. He even had a branded dish - "pizza for dogs." After some time, David became the chef of this restaurant.

When Ogilvi returned to England, he took up the sale of home furnaces. His sales were very successful, and employers asked him to write a textbook for other sellers. So the first book of D. Ogilvi “Theory and practice of sales of kitchen slabs” appeared, this essay accidentally fell into one famous company engaged in advertising activities. They liked it so much that David was invited to cooperate with them immediately.

It is from here that his career as an advertiser starts. But already in the year he decided to move to America. Books about the advertising of David Ogilvi work D. Ogilvi “Theory and practice of sales of kitchen slabs” was recognized as one of the best sales manuals. Many advertisers are now using this book, in which they find answers to almost all questions regarding advertising and sales.

The main works of David Ogilvi are: “Theory and practice of selling kitchen slabs” G. Ogilvi's approach to creating Ogilvi advertising, having no higher education or sufficient work experience, was able to reveal all the principles of successful promotion of goods and relationships with customers. David Ogilvi believed that every person needs his own approach. You can not say the same to different people.

If this happened, you can forget about the career of a successful seller. He emphasized that the seller should not only advertise the goods well, but also look neat, be friendly and sincere with the buyer. Ogilvi strongly recommended that all the characteristics of consumers study the conditions and quality of life, habit, circle of communication, state of health, etc. In the creation of his advertisements, David followed two principles: the creation of a brand and studying the consumer of advertising.

He argued that every word in advertising should carry a semantic load.

It should use specific facts, numbers and sentences, which will be difficult to abandon. Ogilvi's statements have always been bright and memorable. It was because of this that the term “ogilvism” appeared in the world advertising business. Ogilvi opened his job. The first advertisement was written by him at 39. After 20 years, his advertising agency became the most popular in the country and quite famous in the world.

The services of his offices were used by very famous companies: Adidas,.