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There is an idea. Where to start? Start by creating a prototype of this idea. Even if you do not have the product itself, create a landing page in Tilda, in which this product is described. That is, you get feedback as quickly as possible and collect MVP English. If the product does not exist, then you will return the money to the client, but you try to sell the idea.

Perhaps you will not sell, but you will receive important feedback. If the idea has failed, you need to test a new one as quickly as possible. This is the entrepreneurship.

The feedback from the outside world I had a story. I came up with marketplace for taxi drivers where they can come, rent a car. And I went with this idea to my friends, including Dmitry Grishin, the founder of VK and told about it. Now, if you take and make a project only for blue collars, then you will make a life cycle not a year, but more. The second example. I will spread through bloggers who have this topic illuminated, and I will give this service to them for the commission.

They will post it on their site and if someone boughts this natal chart, for example, they will receive a commission. Do you think it will go or will not go? It is like a hypothesis check, but I advised him to call me not to me, but to write to these bloggers, try to talk with them right away, test the idea. Quickly enough, you can find 50 bloggers, write a message to them, 20 of them will answer with consent to talk, you will call with 10 bloggers.

Well, a week, a maximum of two, and you can test the idea of ​​vitality. The problem of the labor market now has a huge problem in the market - there are not enough people. In addition to the fact that the cool are already working somewhere, there are also very few of them. The demographic problem of the 90s, the working population has become much less, people leave the country.

And if you do not know how to hire people or your team does not know how, it means that you will make mistakes. You lose money because you have incorrectly hired a person. You lose time, because after 4 months you understand that he can’t cope, you leave him. Then you look for a new person, and all over again. The year passed, and if you were mistaken, you have lost a lot of money and a year of life.

And you do not exist in a vacuum, you have competitors. If they made 2 proper hiring during this time, then you are in a span. They will take your customers faster than you, they will grow a market share faster than you. If you and your team do not know how to hire, this is a big problem. Plans for 5 years in the "sausage" times are bad that entrepreneur who is afraid to come up with what will happen in 5 years.

You yourself see what is happening? No one will go to you. Especially in sausage times, people want to be close to hard dude, who understand exactly where they are. Who understand that if they can’t come there, they will sit down, come up with a different plan and come there. I want to be with such. In the full version of the interview, Vitaly shared the story of acquaintance with Mikhail Friedman and a valuable advice from him.

And also in an conversation you will find out why sleep is more important than food, about the rejection of alcohol and how to keep Work-Life Balance. Subscribe to my Telegram channel “Made cool!