Iolanga Ershov Biography

Market participants will discuss the challenges that the industry has encountered in the year. About how E-commerce is developing in Russia, Snoba was told by Ozon Director Iloang Ershov Iloang Ershov photo: OZON press service has changed over the past year?

Many international brands have gone in the year, logistics has changed. We noticed that buyers began to trust domestic brands more. Of course, at first they could not close high demand, but by the end of the year the market returned to normal - Russian manufacturers increased the parties, and new brands from friendly countries appeared. The needs began to close the needs themselves, for example, Ozon had their own lines of everyday and high -tech outerwear.

Has the share of online retail grew? But this is a trend. Someone wants to get the right model, without wasting time to check for the availability in the store, someone is just more convenient not to go anywhere, but to order delivery home or before the point of delivery in the next entrance. There are reverse situations when a person tried on an offline thing, thought for a long time, and then ordered it online.

We believe that the growth of clothing online is a sign of market growing up. The buyer, and the seller has more and more opportunities. What are the features of the E-Commerce market in Russia? In Russia, logistics and digital services are well developed, including in the regions. People in various corners of the country can order quality clothes at the same price.

Last year, we launched the so -called home issues of issuing orders that can be opened without significant costs, for example, in small cities or villages. In the first three months of work, they go on an average of thousands of rubles. Moreover, a considerable share in this is precisely the purchase of clothing. Marketplaces are now one of the stable business models. Squares like ours greatly simplify business management: they give stable traffic, take on logistics and part of the operating tasks.

So, sellers have more time to develop strategic tasks. Will Russian brands be able to completely replace foreign? Including in the luxury segment. On our site, more than 17 million people are already buying clothes and shoes. And we are constantly attracting new sellers. I think that gradually buyers will “try out” Russian brands, including luxury ones. I assure you, the demand for them is growing.

Prepared by Olga Vydenskaya.